Disney and Global Direct join forces to unveil the D100
"A revolutionary new mobile handset designed with the family in mind"

Kuwait February 1st, 2007

Global Direct (the leading franchise distributor of Showtime) and Disney announce the D100 - a mobile handset designed to allow parents to stay in touch with their children whilst at the same time offering them the security and protection they desire. This launch is the first of its kind in Kuwait to meet the communication and security needs of parents.

After conducting market research in Europe and in the Gulf, and realizing the growing needs of working parents to stay in touch with their children using mobile phones; Global Direct in collaboration with Disney is introducing this innovative solution to the Kuwaiti market.

Commenting on the launch Wael Al Sultan, Chief Operating Officer, Global Direct said, "There is a need for a mobile phone, designed specifically with parents in mind so they can be sure they can stay in touch with their children. Currently parents have no other option than to provide their children with mobile phones designed for adults. We have identified the need and have launched a practical solution for parents to give them the peace of mind they are looking for, and at the same time a mobile phone that children will want to use. "

Kam Gossal, senior manager, consumer electronics, Disney Europe, said "Increasing numbers of parents are buying mobile phones for their children as a way of keeping in touch with them while on the move, but they worry about them running up high bills, accessing inappropriate content on the Internet and not being able to control who their child contacts by phone. Thanks to its unique security features, the D100 is a practical solution for parents that will give them the peace of mind they desire."

D100 Features;

Thanks to a unique PIN protected system, the D100 allows parents to manage every aspect of their child's mobile use including: